I know, it’s just words. And it might seem like the most cost-effective way to save money – write the words yourself. After all, you handle so much of your business by yourself. Maybe you’re a small business owner, or a solopreneur. Either way, you’re talented, creative, and you’ve got what it takes to run an amazing business – all on your own.
But there are plenty of reasons why you should consider outsourcing your copywriting, and I’ll tell you exactly why in this article.
1) Free up time to do what really matters
As a business owner, you owe it to your customers to give them your best. Think about why you started your business, and the incredible ideas that came from you. You’re the head of the operation, the heart and soul of your business. Let others be your arms and legs so that you can focus on what really matters, the impactful things that actually drive your business forward and give your customers exactly what they need.
When many of my clients come to me, they’re usually at the stage where they’ve already tried to work on marketing copy on their own, but have given up simply because they found it too time consuming and brain cells-draining.
Frankly, I absolutely love helping these clients because it brings me great joy seeing the utter relief on their faces when they realise they no longer have to struggle with copywriting anymore!
When you dedicate the time you need to work at what’s at the core of your business, that’s when you’re doing the best for your business. Hiring a copywriter to take care of the writing means letting the experts do what they’re good at, so that you can focus on what you’re good at.
2) Copywriting is a professional skill
Anyone in business knows that pumping tons of money into marketing campaigns or Facebook ads is not the end all and be all of it. A lead is just a lead if it doesn’t get converted into a customer. It makes tons of cents and sense then not to throw all that advertising money down the drain with lousy writing.
Conversion is where the magic happens, and the magic wand that is persuasive copy is a completely different ballgame from normal writing.
If you hire an experienced graphic designer because you don’t trust your own Adobe skills, why would you trust your own copywriting skills?
Copywriting is an art and a science. Not only do you have to get behind the curtains of human psychology, you also have to understand the subtle nuances of the language, the powerful effect of connotation, and why you would say something in one way instead of another. Any good copywriter will tell you – Every sentence is put together with a purpose.
3) You don’t have years to waste
Alas, copywriting isn’t something you can pick up after a 3-day course. Copywriters have spent years honing their craft. The best copywriters have years, if not decades, of experience under their belt, having written copy for a myriad of mediums and platforms.
Blog post? Social media posts? Email? YouTube script? Radio trailer? Each of these require a completely different approach, and it would take a really long time to learn all the variables that make each one successful. The good news is, a seasoned copywriter already knows what works for each type of content. You just get to profit from their advantage. Literally!
Copywriters also do their research. They don’t just create content in a vacuum. This might mean reading up on content from your competitors, or within your industry – something you might not necessarily have the time for as you focus on your own business success.
4) You get an outsider’s perspective
There is such a thing, unfortunately, as being too close to the subject. You might know all the ins and outs of your business, but whenever someone who knows nothing asks you questions about your business, I promise you, you will learn more about your business too.
In my years as a copywriter, I’ve helped business owners discover things like that they were focusing on promoting the wrong aspect of their services, or that their customer processes were too complicated and needed to be simplified.
No, this technically isn’t my job (and I certainly don’t get paid to do it haha!), but since I can’t sell what I don’t understand, I have to get to the crux of what you’re all about in order to promote you in the best light.
In a sense, your copywriter plays the role of a secret shopper for your company. Can they go from cold audience to warm lead with what you have to present? And if the answer is no, they can probably help point you in the right direction.
5) Their SEO game is very real
These days, it’s not enough to just post content and hope and pray that someone will stumble upon it. If you think there’s too much junk on the internet right now, know that we’re expected to see the amount of data online spike up from 44 zettabytes in 2020 to 175 zettabytes by 2025. Whattabytes? Yeah, exactly. A zettabyte is a trillion gigabytes, which is kinda like the number of (visible) stars in our universe, so you can imagine 44X or 175X that! (Actually, our human brains probably can’t.)
Anyway, the point is, you want your content to be one of the brightest stars out there, and making sure that your content is properly search-engine optimised is a crucial component of any copywriting.
To understand how best to optimise your content, you need to know what your SERP* competitors are doing. (*Search Engine Results Pages)
To know who your SERP competitors are, you need to know what keywords you’re targeting and competing against.
All this means is that the copywriting gig is no longer simply just about writing persuasive content anymore. Copywriting today also means keyword research and analysis; understanding keyword difficulty, what keyword gaps you might be missing out on, and what the best keywords and related keywords are to target.
No good copywriter will ever go into an article blind. If you don’t know your stats, you might as well just be writing in your own diary with a lock and key, because nobody’s gonna see it.
Some people say you wouldn’t perform surgery on yourself, so why write your own copy. Honestly, I wouldn’t go as far to say that, because I’m sure it’s way easier to write your own copy rather than take out your own appendix. Probably. Unsure, but seems like it.
But I hope that this article has at least pointed out to you a few good reasons why hiring a copywriter can only be in your best interests – and save you much time and money!
If you think I might be able to help you with your copywriting, or if you just have some burning questions that you think I might be able to help with, feel free to reach out! You can get me at [email protected] or on Copycup Copywriting on Facebook.