Tired of all the fluffy nonsense on the Internet?
Boring information nobody actually wants to read?
Wondering why you're not getting clicks or sales?
Frankly it's cuz I started annoying people with "Need a cuppa copy?" so much, it just naturally became the name.
So Copycup it is - copy in a cup.
Warm and cosy and oh so satisfying.
Also because I function on coffee. LOL
But no, you're wondering why you should work with me instead of countless other copywriters and agencies out there.
Good question.
I could tell you it's because I have 18 years of experience in copywriting and have worked with more than 300 brands... but it's really because of these things right here...
Sorry, but you can't pay me to lie! I've turned down clients who have asked this of me. I believe in ethical marketing, in serving your audience, and in telling your true story. If that's you too, I think we'll get along just fine!
You know, I'm really into the AI space. Jasper, ClosersCopy, WordHero, LongShot... I love them all, they're great for helping with ideas when you get stuck. But thankfully, no AI can replace me as a copywriter yet! Mainly because they don't have my personality! Your audiences aren't clones, so why should your content sound like it came out from a content factory?
Yes, you're my potential client, but first and foremost, you're a fellow human being. I value the connection with the people I work with, and having a meaningful working relationship is a high priority for me. I prefer working with nice people who share the same values. Life's too short!
Not sure which keywords your content should feature? No worries, I do all the keyword research and analysis for you so you don't have to.
Optimise your content with the best SEO keywords, top SERP copy, AND make it interesting to read? Sure can do! I wouldn't have it any other way.
No more having to pay extra for pricey stock images. I've got you covered. I can provide relevant stock images at no additional charge, if needed.
Blog posts need to be informative, attention-grabbing (and maintaining!), engaging, persuasive, and SEO optimised. Sounds like too much to ask for? Not really. That's basic for every blog post I will write for you! Don't forget, I also provide relevant blog post images free of charge if you need some.
Whether you're looking to provide extra value for your audience on your pages, or you'd like to repurpose content across multiple platforms, I can help you with the writing and/or design of your social media posts on Facebook, LinkedIn, or Instagram.
Send emails out that your audience can't help but have to click on, open, and read. And not just your usual content emails, but emails that are personal, emotional, and from the heart. Emails that really speak to your customers, they end up replying you... a lot.
Flow is especially important when it comes to video. You don't want to suddenly lose your viewer because something in your script was jarring, or worse, because your video is boring. A video script needs to be witty, fun, engaging and entertaining.
I love building landing pages and sales pages! With an eye for detail and a love for aesthetically-pleasing things, I'm ready to roll up my sleeves and get cracking on building you a landing page that looks great, and more importantly, works. Great design with good old copywriting, now how often do you come across an awesome 2-in-1 deal like that!
Your home page is the welcome mat your potential customer sees when they finally reach your doorstep. Is it actually welcoming? Can they tell what you're all about and have to offer? Are your About Us page, Service pages, and Location pages really selling it as good as you possibly can?
Need other services? I also do web copy, product descriptions, copyauditing & copyediting, writing complaint letters about faulty dishwashers, eulogies, heck I'll write your Tinder bio... You name it. Just ask me. 🤣
After working with many different copywriters for content/blogs for some of our clients we came across Michelle and the level of her work is SO far beyond any other copywriter we have worked with in the past that we have continued working with her for months now and many projects. The thing we love about Michelle and her work is the attention to detail, her promptness and how she goes above and beyond with research/keyword research with every piece of content. 100% recommend Michelle's work!!
We did a roundtable dissection of Michelle's work, it was 5, 6 of us, and everyone was thoroughly impressed. We considered another 9 writers during the same session as well and no one could do what she could, it was very obvious immediately. Her tone of voice, the level of research she put in, that she took the time to take each client into consideration, as well as the products and services they each offered, no one could even come close to what she delivered. It was clear that Michelle has been doing this a long time, she's really got the experience. My colleagues were really impressed just as I was, I didn't even need to persuade them about hiring her long term. :)
Honest and bursting with creative passion and flair, Michelle is certainly an asset to any project. She possesses a can-do attitude - nothing is too difficult, she'll find a way.
After working with a few copywriters, I can say with absolute certainty that Michelle is a shining star. Michelle has a knack for understanding the vision that I have in my head and bringing that to life. She is also a pleasure to work with. Professional, caring and very hardworking. Thank you, Michelle, for your dedication and support!
WOW! The long-form sales letter you did for me is epic. Thank you, Michelle, I'm blown away 🥰🥰🥰🙏🙏🙏 I've read it 5 times and it just gets better ❤️
TYTYTY (thank you, thank you, thank you)!
Michelle does fantastic work. Her writing and proofing are top-notch. She's also an excellent communicator and is really able to see through to the heart of a project and make it shine.
Michelle is a lover of words and magic. She is not scared to think out of the box and approach a challenge from a new perspective. Her goal is to give an innovative outcome to every problem. She always puts a unique spin on things!
After writing for more than 300 businesses over the last 18 years, I discovered my professional passion — helping to add some humanity to the face of B2C and B2B marketing.
This calling was inevitable; I'm allergic to any selling that feels gross, overhyped, over-salesy, or fake!
If you're anything like me, you just want to focus on your business, help your audience, and put yourself out there so the right people can find you at the right time, when they need you the most.
You CAN stay true to yourself and be successful. So let's get started, shall we?
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